Yahoo’s Shine – Misplaced Blogging for Money by Gender

working-women employeesTrying to tap the online money flow of women ages 25-54, Yahoo has launched Shine in blog format. Call it the “dumbing down” of blogging. In other words, targeting blogging to the lowest common denominator by assuming that adult women are primarily interested in stroller envy articles and buying footwear in response to a co-worker’s inappropriate behavior.

I can’t imagine any attorney, or responsible workplace supervisor for that matter, giving out that type of advice for the latter example.  Frankly, it isn’t liberating — it’s degrading.

To be sure, I don’t expect [Read more...]

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The Blog Has Died — Long Live The Blog

My blog died — temporarily as the feed got messed up accidentally while performing a major upgrade this weekend after installing WordPress v. 2.5 (the WP install was actually the easiest part). What you see here now is the revived version.

Key changes include:

  • a crisper layout
  • easier navigation
  • a useful resources section
  • a simplified categories list
  • ways to subscribe to the blog by RSS feed and e-mail

What do you think? [Read more...]

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WordPress Blogging at WordCamp Dallas 2008

wordcamp wordpress dallasThe second day of WordCamp Dallas 2008 is wrapping up. In addition to learning more from a tech standpoint, including some good SEO tips, the event provided an opportunity to get into the mindset of bloggers of all skill levels and many motives for blogging.

One of the amusing things is how many bloggers are doing it strictly for the fun of it, i.e. with no monetary incentives. Even those who are attempting to monetize their blogs, seem to be coming up short in the ways to do it. From the school of hard knocks, I’ve learned that there are far better ways to generate income with your blog than Google AdSense or as an Amazon Associate (affiliate).

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