Should Affiliate Marketers Be Liable For What They Promote?

affiliate marketers hanging togetherShady Internet marketers continue to push the envelope when promoting continuity programs. A typical example from last week involves a marketer who wraps himself in his religion* as a way to dupe prospective customers and affiliates into thinking that he’s an honest guy.

This particular marketer is smart but don’t confuse intelligence with ethics. He’s the moral equivalent of a spammer.

What did he do? [Read more...]

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Public Wi Fi Ban Because of Allergy?

allergic to wi-fiSanta Fe, New Mexico apparently has no shortage of village idiots. There’s a group in that city that wants to ban public wi-fi because they claim to be allergic to it. Based upon this alleged allergy, they claim that having wi-fi in public buildings discriminates against them in violation of the Americans with Disabilities Act (ADA).

Of course the symptoms for this nonexistent allergy vary by the loon who [Read more...]

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Unfair Word-of-Mouth Marketing Can Put You In Jail

word-of-mouth-marketing-jailThe European Union (EU) Unfair Commercial Practices Directive (UCPD) was adopted three years ago. On May 26, 2008, the United Kingdom’s Department for Business Enterprise and Regulatory Reform (BERR) is implementing this directive through Consumer Protection from Unfair Trading Regulations.

If you’re doing word-of-mouth marketing, you should be concerned with the directive and the regulations promulgated to enforce it.

Why?

Your new duties include [Read more...]

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