Shady grocery store butchers will take hamburger that’s old, put some new red dye in it, and shove it back on the shelves with a different expiration date.
Every 4 to 6 months, shady Internet sellers will take an old product, slap a new name (or version on it) to pretend something has changed, and re-launch the product with a short deadline to get it. These product launches are their system for doing business.
There’s nothing wrong with making improvements to your products and selling new versions. If you add extra value, be candid about it. If what you’ve improved is something your customers are willing to pay for, you can justify multiple product launches.
However, as your Internet attorney can explain, business owners cross the line when they…
1. Repackage the same item but lie to prospects that it’s something new.
2. Use fake deadlines based on phony excuses.
3. Pretend there is a limited stock of a product even though as many as can be sold will be manufactured.
Like bad meat, these tactics stink.
They’re deceptive. They’re illegal. And your customer won’t forgive you for it.
Your reputation is too important to use gimmicks like a bad butcher. Talk with your Internet attorney before doing product launches that could hurt your good name and possibly be illegal too.
To your online success!
-Mike the Internet attorney
