Cash for Clunkers: Government Computer Spy Program

junk carsWhen you take advantage of the cash for clunkers car program (the Car Allowance Rebate System), the U.S. federal government gets to play computer spy without your permission.

Here’s how it works.

The National Highway Traffic Safety Administration (NHTSA) mandates car dealers register in orderĀ  to participate in the program. However, a condition of registration requires the dealers to surrender all data on their computers and treats those car dealer computers as if they were owned by the federal government.

Now imagine if you tried to pull a stunt like this when someone bought a product from your website. In other words, every purchaser was agreeing as part of the buying process to surrender complete access to their computer files to you and allow you to treat their private data on their computers as if you owned it. Want to bet how long it would take for the U.S. Federal Trade Commission (FTC) to come after you and how quickly you’d be sued for deceptive trade practices?

Yet somehow privacy rights advocates who have been complaining after 9/11 about Big Brother aren’t saying anything about the spying for clunkers program. Makes you wonder if their agenda has anything to do with privacy or perhaps just partisan hit jobs depending on who they like to see in the Oval Office.

Let’s be frank. Invasion of privacy is invasion of privacy. It shouldn’t matter which political party is responsible for doing it. If the Republicans did it under the Patriot Act, it doesn’t justify the Democrats doing it under the Cash for Clunkers program. Both are shredding your constitutional rights.

Hat tip: Washington Times

Behavioral Targeting: FTC to Crack Down on Internet Ads that Invade Privacy

internet privacyThere’s a reason for the Google Privacy Policy Change for its Interest Based Advertising. The U.S. Federal Trade Commission (FTC) has made protecting consumer privacy from behavioral targeted advertising a high priority. The FTC is tired of spyware and other measures used to track consumers online in order to deliver advertising based on information provided online and website viewing habits.

Google and other advertisers argue that using methods like the DoubleClick dart cookie to track enhances website viewing experience by providing readers with advertising that matches their interests. And it is unlikely that the FTC would disagree with this position.

The sticking point is transparency and informed consent. By regulation or Congressional legislation, look for the FTC to crackdown on interest based advertising except in instances where the consumer has specifically opted in to receive such advertising.

What’s this mean for Internet marketing? Behavioral marketing will continue to exist but there will be a price to pay in order to get collect the information needed to deliver targeted ads based on reader preferences. Some type of carrot (money, special report, coupons, etc.) will need to be provided as an incentive for consumers to sign up for behavioral targeted ads and the related use of tracking cookies and other devices to collect personal data as they surf the Web.

Scorned Girlfriend Used Internet to Try to Break Up Ex-Boyfriend’s Marriage

A Connecticut woman has been arrested because of the Internet tactics she used to try to break up the marriage of a guy she dated back in 1999. The woman posted fake profiles of the man’s wife on adult website, including a picture and phone numbers. Fortunately, the ex-boyfriend was tech savvy and was able to track down the culprit.

Unfortunately, Internet laws are outdated for this type of thing. With no cyberstalking law to apply, she’s been charged with harrassment and breach of the peace.

This type of outrageous conduct is too common these days. I’ve seen cases where cyberstalking and harrassment has occurred more than a decade after the relationship has ended.

Not content to stalk, some even resort to spyware. Don’t let the stiff penalties mentioned in the press release about the indictment fool you. Of those caught, the punishment was minimal.

Free! Get Internet legal and marketing updates plus 3 chapters of the #1 Internet legal protection book for business website owners. Over 40 pages packed with strategies you can use to protect yourself without a lawyer.