BERR

Unfair Word-of-Mouth Marketing Can Put You In Jail

The European Union (EU) Unfair Commercial Practices Directive (UCPD) was adopted three years ago. On May 26, 2008, the United Kingdom’s Department for Business Enterprise and Regulatory Reform (BERR) is implementing this directive through Consumer Protection from Unfair Trading Regulations.

If you’re doing word-of-mouth marketing, you should be concerned with the directive and the regulations promulgated to enforce it.

Why?

Your new duties include [Read more...]

Filed Under: CyberCrime, Federal Trade Commission, Internet Marketing, Marketing Tagged With: BERR, business-enterprise-and-regulatory-reform, consumer-protection-from-unfair-trading-regulations, Federal Trade Commission, ftc, ucpd, unfair word-of-mouth marketing, unfair wordofmouth marketing can put you in jail, unfair-commercial-practices-directive, word-of-mouth-marketing