Bilingual Marketing Pitfalls

Be sure you comply with U.S. Federal Trade Commission (FTC) requirements if you’re marketing goods or services to consumers in Spanish or another foreign language.

The FTC isn’t something to mess with…and the last thing your business needs is a class action lawsuit by a bunch of consumers who claim your translated marketing materials were misleading or deceptive.

Hat tip to Martin Arias at HispanicBusiness.com

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