Internet Marketer: How Will You Exit Your Business?

questionAsk the typical Internet entrepreneur when he plans to leave his company and you’ll get a blank stare, “I don’t know,” or a joke about leaving in a pine box. That’s a sure sign of working inside a business as a technician instead of on it.

If you didn’t plan your exit strategy when you started your business, now is an excellent time to do so because how you will work (not how hard you will work) will be determined by the end game.

Do you want to work until you drop dead? Think your business will last that long? If so, who will inherit or buy it at that time? Do you have a business succession plan in place?

Want to sell your business in 3-5 years and find something else to do with your time? For how much money? Semi-retire? Start a new online venture? What will it take for you to get to that point?

What about growing your business to the point that you take it public? When would you like to do that? Who will you need to bring on board your company to make that happen?

If you don’t know your end game, you’re unlikely to score. It’s like running around in circles at the 50-yard line carrying the football…very hard to make a touchdown that way.

Andrew Bourland: Death of an Internet Marketer

Andrew BourlandAndrew Bourland (1955-2009), client and friend, has traveled to that undiscovered country from whose bourne no traveler returns. In Internet marketing, Andy left his mark – from ClickZ to ClickBank University. And he always seemed willing to help newbies, whether he met them in person at a seminar or even on Facebook.

However, I suspect that the hardest part of saying goodbye had nothing to do with business and everything to do with his family. A devoted husband, father, and son, Andrew Bourland leaves behind a family that was fortunate enough to spend the December holidays with him.

How one lives affects the future. For what we do now carries on in eternity through those who follow.

Andrew Bourland is immortal now – his actions living on through the thousands he helped and in the hearts of those closest to him.

Here’s the link to the Facebook profile for Andy’s widow – Jeanne Walker Bourland. If you have any stories about Andrew Bourland, please share them with Jeanne because she’s collecting them for the children.

Internet Law Firm: Marketer – Will You Sell Me Your Integrity?

internet law firm marketing ethics

As the owner of an Internet law firm, let me play Devil’s Advocate…

Is the real “you” for sale? If so, how much do you want for your integrity?

Don’t take it personally. Almost every major Internet info product marketer sells themselves these days. I’m just playing the numbers by asking what your sales price happens to be.

Let’s call it “Hidden Continuity of the Soul.” With each dishonest transaction, you throw in a little piece of your ethics as a bonus.

If I buy your get-rich-quick product that doesn’t work, how much of you do I get with it? Frankly, it ought be worth at least 10 minutes of lost sleep. How about a deep sense of shame when you look at yourself in the mirror. You can still do that, right?

Or have you done it for so long that there’s simply nothing left to sell? There’s no “you” left.

If that’s the case, I guess that congratulations are in order. You’ve become a sociopath. You’re the dream defendant when an Internet law firm gets involved on behalf of someone you’ve screwed.

At that point, you’ll be able to justify any means to accomplish your ends in Internet marketing. Because there’s no substance left, like a chameleon you’ll be able to change your public face quickly to sell big ticket items of little value.

From “Good Christian” to “Rebel Stoner” the possibilities are endless because you know that there’s more than one sucker born per minute. When in Rome, you’re a Roman. The money, not the man behind the mask, is what counts.

Because everything comes with a price, ask yourself this question? Did I get a reasonable return on my investment? Has it really been worth it to you?

If not, you probably owe some apologies. Start with yourself. How could you sell your integrity so cheaply? Then apologize to your victims…and get out of Internet marketing.

Now if you haven’t sold your integrity, let me congratulate you.

What do you think of this issue?

You can comment below or drop me an e-mail through the contact form.

For the ethical entrepreneur reading this, to your success!

-Mike, Internet law firm owner