Every successful online entrepreneur devotes a lot of “free” time to doing Internet marketing tasks he enjoys doing that many people consider to be that dreaded four-letter word…W-O-R-K.
The flip side of the coin, as a Web lawyer, I see struggling business owners who never have “free” time to succeed. But it isn’t a lack of time. It’s vicariously living someone else’s life.
Here’s what happens…
Weeknights are spent watching fake reality TV shows like “Top Anorexic Model” and “Survivor: Graceland.” Perhaps a few docudramas are thrown in, such as “Law & Order: Boise,” and “CSI: Des Moines.” And let’s not forget social media time building Facebook farms etc.
Weekends mean catching a new movie, following your favorite sport team, or reading a novel.
What each of these have in common is that you’re living someone else’s dream: the actors, the directors, the authors, the Facebook app developers, the athletes, and the team owners.
Now there’s absolutely nothing wrong with decompressing with a little “down time” or spending quality time with your friends and family.
The big hurdle is consciously making those choices instead of living someone else’s life by watching it.
If you’d rather spend your time watching others achieve their goals and dreams, that’s okay. Just understand that you’re doing it by choice and it comes at a cost to your own business.
To your online success!
-Mike the Web lawyer
