Website Attorney: He understood Internet marketing but missed the point

Website attorney earnings disclaimerI just reviewed a website tied in to a former rising Internet star I’ve known as a Website attorney. The marketing processes were flawless with lead capture, prequalification, a survey, and videos designed to spur sales.

The content was filled with claims about how much you would earn if you bought what the guy was selling. However, when you clicked a link in the website’s footer, a small pop-up box told you to ignore every single one of his earnings claims.

The U.S. Federal Trade Commission no longer lets you promise big results on the one hand and then disclaim them in the fine print. Your website attorney can explain the specifics of this to you. Even if it is effective marketing, it is a dishonest way of doing business.

However, real disclaimers can reduce your legal risks from some government agencies. This is particularly true if you’re not making wild claims about your products or services.

Be honest with your website visitors and use disclaimers as an educational tool rather than a trick.

To your online success!

-Mike the Website attorney

P.S. Click here to find out more about website disclaimers.

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Internet Marketer Murders Wife

Internet marketer Ellery Bennett tried to get rich online. When the house of cards collapsed, he murdered his wife (Lisa Bennett). There’s a 10-year-old daughter who no longer has a mother and whose father will be heading to prison for a very long time. That’s a hell of a price to pay.

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What went wrong?

Did Bennett not give it his total commitment? He quit the lucrative business of pharmaceutical sales to pursue his dream as a stay-at-home entrepreneur. He racked up nearly $600,000 in debt pursuing his dream, and his wife filed for divorce this month after (because of?) all the sacrifices made. How much more could you ask from him?

Did he not believe in The Secret? Bennett marketed himself as an expert in personal growth and the Law of Attraction.

You can Escape The Rat Race if you BELIEVE  in yourself, you are serious about taking your life to another level, you are motivated, you have leadership skills and you have what it takes to be a Successful Entrepreneur. – Ellery Bennett

Maybe Bennett didn’t do enough social media like the Internet gurus recommend?

Actually, Ellery Bennett was active in social media. In addition to his blog, he had:

Like others in Internet marketing, Ellery Bennett made the major mistake of believing he could fake it until he made it. As the hole got deeper, he had to choose whether to keep digging or stop.

There is more to life than online business success. As you look at Ellery Bennett’s videos and websites, you get a picture of someone who wanted nothing more than the freedom to stay at home and spend time with his wife and daughter. But in chasing the dream, it cost him everything.

Bennett should have stayed working in pharmaceutical sales or some other job with a steady income until he had built up an online business that could support himself and his family. It wasn’t a lack of belief that caused this horrible chain of events to occur. It was the wrong belief…that if you wanted something bad enough, there was a law of attraction that would guarantee you would receive the results you desired.

To your online success! (or better yet, to a happy life in the present)

-Mike

P.S. If the Internet gurus who sold Ellery Bennett on how to get rich online had an ounce of decency, they’d take the money he invested in their flopportunities and give the money to Bennett’s 10-year-old daughter. She’s going to need alot of psychological and financial support in the coming years.

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Web Lawyer: The mad as a hatter email mistake

Web lawyer crazyI received an email message from an Internet marketing guru with the following subject line: “… Why I’m mad at you Mike (Open NOW!).” As a Web lawyer and online entrepreneur, I just knew this was a deceptive email even without opening it.

Why was Mr. Guru “mad?”

I had ‘missed’ his webinar. In fact, I had never registered for it. Because of this ‘failure’ on my part, I was apparently never going to be successful…unless I listened to the replay of the webinar.

Would you listen to a webinar replay from someone pitching it this way? What else would he misrepresent?

Your Web lawyer will tell you it’s perfectly fine to build curiosity in your business marketing with your email subject lines. However, lying for shock value crosses the line. It is unethical and in some instances flat out illegal.

A second point — Mr. Guru’s business has pretty much collapsed and he’s trying to live off of past successes. So not only did he lie about being mad at me, he was also lying in the email about his current status.

How do you regain someone’s trust after pulling such a stunt?

If Mr. Guru had asked me for advice, I’d have told him to be truthful in the subject line, focus on what worked for him in the past, and teach people how to avoid the mistakes that got him into trouble in the first place.

To your online success!

-Mike the Web lawyer

P.S. Click here now to learn more about the types of claims that can get your business in legal hot water.

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