Trying to tap the online money flow of women ages 25-54, Yahoo has launched Shine in blog format. Call it the “dumbing down” of blogging. In other words, targeting blogging to the lowest common denominator by assuming that adult women are primarily interested in stroller envy articles and buying footwear in response to a co-worker’s inappropriate behavior.

I can’t imagine any attorney, or responsible workplace supervisor for that matter, giving out that type of advice for the latter example.  Frankly, it isn’t liberating — it’s degrading.

To be sure, I don’t expect [Read more...]