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Marketing Versus Spamming MySpace

Although MySpace.com is officially a social networking site, as a practical matter it has been used since its inception for marketing. Music groups were the first to capitalize on it…now every one from lawyers to real estate investors are hopping on the bandwagon.

At some point, however, marketing crosses the line and becomes illegal spamming. MySpace’s parent company just sued an e-mail marketing executive for sending millions of spam bulletins. The big issue is where MySpace will draw the line. For now, at least, it seems that sending up to 300 communications daily is okay. Hat tip to Fusion Web FX.

Congress Weighs In On “Radio-Like Services”

RIAA’s congressional prostitutes are trying to push through the “Platform Equality and Remedies for Rights Holders in Music Act.” What will it do? Give RIAA more power to sue anyone and everyone instead of evolving to compete in the marketplace.

The law is designed so that RIAA can shake down anyone who uses “radio-like services.” This includes music via cable, Internet, and even portable satellite radio devices. Imagine recording something you paid for with a satellite radio subscription and find RIAA shaking you down for playing the music later.

Michael Penland Makes 2007 Internet Marketing Predictions

Check out Michael Penland’s latest blog post: Two Predictions and Money Makers For 2007!

Penland analyzes where he sees things headed during the coming year in Internet marketing, both for video (Google, YouTube, etc.) and blogging.

The only caveat that I’d add is that the blogging prognostication needs to be tempered by recent Federal Trade Commission (FTC) developments with regard to buzz marketing. For more on that check out my column at FTC Cracks Down On Word-Of-Mouth Ads.

Wishing you a prosperous new year!

Kenyan Networkers-Simple and Easy Guide To Starting Your Internet BusinessThe Good Side of Business Plan TemplateGroupon Scales Downlooking for someone to develop a social networking site geared toward musicians! – oDeskChallenging Finances Loan Companies Are Going To Do Best Wishes Together With Real Estate Investors