Seems these days nearly everyone online is trying their hand at “hot” markets of dating, biz opp and health.
Of course, crowded markets lead to false and deceptive claims because desperate Internet marketers seek a competitive advantage. And that’s the type of thing the Federal Trade Commission cracks down on today. This makes a Website attorney happy for billing purposes but leaves many unhappy consumers who bought the products relying upon false claims.
But what about other niches? Let’s take pencil sharpening.
Pencil sharpening? There’s a guy online who has a website specializing in “artisanal pencil sharpening.” For 15 bucks, he will manually sharpen your pencil and provide you with a “certificate of sharpening.”
Now, I don’t know the pencil artisan but I suspect he’s happy with his venture and doesn’t feel pressured by competition to make exaggerated claims about his services.
Food for thought when selecting your Internet niches.
To your online success!
-Mike the Website Attorney
P.S. Just a reminder…if you’re doing work as an independent contractor, you’ll want to bulletproof your projects with Freelance Protector.
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