Why The Restore Online Shoppers’ Confidence Act Became Law
There are too many Internet gurus (lawyer wannabes) sticking their shoes in their mouths yelling the “sky is falling” because of how the new Restore Online Shoppers’ Confidence Act (S.3386) will affect their Internet sales and marketing practices. 99% of Internet marketers won’t have a problem obeying this law to begin with because they aren’t screwing over customers using the deceptive tactics banned by the law.
Purpose of Restore Online Shoppers’ Confidence Act
And despite the doomsday scenario of a certain idiot guru who likes to post photoshopped fake checks of his earnings online, this law does not prevent Internet marketers from doing upsells and cross-sells of their own products to customers after initial purchase. Nor does it bar sales by third parties. It simply restricts how some upsells and cross-sells can be done to prevent some of the fraudulent conduct that has been plaguing ecommerce.
Text of Restore Online Shoppers’ Confidence Act
Here’s the text of the law below with my comments bracketed in bold text.