Healthcare and Privacy Policies
Q: This sounds complicated. Are there more types of private information that gets protected?
A: Yes, primarily data pertaining to a visitor’s health. In the United States, there are complex rules affecting website privacy promulgated under the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the Health Information Technology for Economic and Clinical Health Act (HITECH Act) of 2009. These laws and rules are particularly important to professional healthcare providers (e.g. doctors and dentists) when it comes to protecting patient privacy.
Why Transparency is Essential
Equally important for gaining visitor trust is to state what you are not doing with the information collected. For example, if you are not selling or otherwise sharing data with third parties, let visitors know that.
Related Article: 5 Business Website Disclosures And Disclaimers
A: Because you want to give the visitor enough data to make an informed choice about using your site (or deciding not to use it). And for some jurisdictions, even that’s not enough.