Trademark Pig Getting Too Fat In The Head
The National Pork Board bit off more than it could chew when trying to protect its “The Other White Meat” slogan from alleged infringement by a breastfeeding website’s sale of t-shirts that read “The Other White Milk.”Â
Let’s see. Breastfeeding versus a slab of pork. I fail to see the confusion or potential for trademark dilution.
The lesson to take from this is that big business is prone to protect its intellectual property without applying common sense. Instead of ignoring the issue, the pig lobby played bully, assuming that a small operation would give in without a fight.
Here’s a link to the cease-and-desist letter.
Hat tip to Information Week.
About the Author
With an advanced international law degree from Georgetown University and more than 15 years of real world legal experience, Attorney Mike Young is President of the Internet Ethics Council and creator of Website Legal Forms Generator software. He helps entrepreneurs protect and grow their businesses online.
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