Bilingual Marketing Pitfalls

Be sure you comply with U.S. Federal Trade Commission (FTC) requirements if you’re marketing goods or services to consumers in Spanish or another foreign language.

The FTC isn’t something to mess with…and the last thing your business needs is a class action lawsuit by a bunch of consumers who claim your translated marketing materials were misleading or deceptive.

Hat tip to Martin Arias at HispanicBusiness.com

About the Author

With an advanced international law degree from Georgetown University and more than 15 years of real world legal experience, Attorney Mike Young is President of the Internet Ethics Council and creator of Website Legal Forms Generator software. He helps entrepreneurs protect and grow their businesses online.

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