Second Life is being used with mixed degrees of success for marketing by both big box retailers and small entrepreneurs. In the latter category, is the creator of a “virtual bed.” There’s now an infringement lawsuit based on the bed being stolen. We’re talking about the theft of a “bed” that exists only in a fantasy world.

How does this apply to you? Just a reminder that finding something you like on the Web (such as a photo, banner, or audio), doesn’t mean that you’ve got the legal right to use it simply because you can right-click and save a copy to your hard drive.

Something else to consider. There are now college courses being taught in Second Life, that is, the students are meeting up in the virtual world as part of their classes. If you’re targeting this demographic with your products or services, that’s something to consider.

About the Author

With an advanced international law degree from Georgetown University and more than 14 years of real world legal experience, Attorney Mike Young shows entrepreneurs how to protect and grow their businesses online. He's the author of "Internet Marketing Legal Secrets Revealed," "How to Create Your Own Internet Business Without a Lawyer for Under $175," and the creator of Website Legal Forms Generator^TM. Not just a lawyer who focuses exclusively on Internet and marketing law, Mike’s been working with computers for more than 27 years (his first computer was an Atari 400 with 8 KiB RAM) and started representing Internet businesses back in 1996.