Every once in a while you come across a gem of a blog post that’s worth reading several times. If you’re struggling with marketing your business - either on the Internet or offline - check out Mike Filsaime’s post

Fish, Poles, Boxes, and Buttons… WTC?

Hope you enjoy it as much as I did.
Hat tip to copywriting maestro Michel Fortin.

About the Author

With an advanced international law degree from Georgetown University and more than 14 years of real world legal experience, Attorney Mike Young shows entrepreneurs how to protect and grow their businesses online. He's the author of Internet Marketing Legal Secrets Revealed. Not just a lawyer who focuses exclusively on Internet and marketing law, Mike’s been working with computers for more than 27 years (his first computer was an Atari 400 with 8 KiB RAM) and started representing Internet businesses back in 1996.