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Logo Theft - What Should You Do?

Like photos, sales copy, order buttons, etc., chances are your logo will either be ripped off by someone or you’ll get a claim one day that you stole someone else’s logo.

Copying it is one thing. The gray area is where substantive changes have been made. On the funny side, Dogbert in the Dilbert comic strip designed a logo that supposedly was the “circle of quality”…which happened to look like the stain your coffee mug would make if placed on a sheet of white paper. A couple years later, Lucent came out with a logo that looked like the coffee mug stain. Wonder if the designer reads Dilbert.

There are only a finite number of shapes, letters, and colors to work with when creating a logo.

Here’s mine.

It probably resembles a couple of things you routinely see…and there’s even been a few kooks who have claimed the logo represents my membership in some type of world domination conspiracy.
If you think that your trademark or service mark has been infringed upon, talk to your intellectual property lawyer about it to see what, if anything, can be done about it. Don’t get into an “I’m going to sue you” flame war with the person who ‘borrowed’ your mark. Find out what your legal rights are and then pursue them.

For an interesting review of the logo theft issue, check out two related posts at the LogoBlog.org.

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About the Author

With an advanced international law degree from Georgetown University and more than 14 years of real world legal experience, Attorney Mike Young shows entrepreneurs how to protect and grow their businesses online. He's the author of Internet Marketing Legal Secrets Revealed. Not just a lawyer who focuses exclusively on Internet and marketing law, Mike’s been working with computers for more than 27 years (his first computer was an Atari 400 with 8 KiB RAM) and started representing Internet businesses back in 1996.

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  1. Rick Lomas | Oct 4, 2007 | Reply

    I must admit I have stolen a few in my time, including the Serre Chevalier Logo that I have used in my new site http://www.serrechevalierhotels.com - I kinda figure that by the time the french find it, it won’t matter to me anymore:)

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  1. From PlugIM.com | Oct 3, 2007
  2. From Anonymous | Oct 3, 2007

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