As he points out, a few pig sty marketers can give subsequent legitimate continuity programs a bad reputation.

While I respect Fortin, in this instance he’s a bit too willing to overlook some of the recent shenanigans engaged in by certain Internet marketers by treating their actions as a mistake.

My view is that the only mistake by those who recently hid/disguised their continuity programs is that they assumed they could fool everyone. As it was, they took advantage of friendships to have marketers with large lists mail without any expectation of the uproar it would cause.

They got caught and expect an “oops, so sorry” to make it all go away.

My hunch is that, based on the comments to Fortin’s post and Internet marketing boards, the culprits are going to be on the receiving end of multiple complaints to the U.S. Federal Trade Commission (FTC) by those who were duped.

One has to wonder how many Internet marketers will have to be taken down by the government before marketing practices are cleaned up.