Will Your Business Testimonials Get You in Trouble With the FTC?
The U.S. Federal Trade Commission (FTC) is changing the game when it comes to testimonials about your business.
“On the issue of consumer endorsements, the proposed revisions state that testimonials that do not describe typical consumer experiences should be accompanied by clear and conspicuous disclosure of the results consumers can generally expect to achieve from the advertised product or program.”
If these guidelines go into effect, using a testimonial about product results (earn $XXX or lose XX pounds) and then including a disclaimer that results are atypical isn’t going to cut it with the FTC. That’s likely to land you in hot water with a deceptive trade practice complaint.
About the Author
With an advanced international law degree from Georgetown University and more than 15 years of real world legal experience, Attorney Mike Young is President of the Internet Ethics Council and creator of Website Legal Forms Generator software. He helps entrepreneurs protect and grow their businesses online.
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So sounds like most people selling even the best internet marketing/business opportunity products should say something like:
“The typical amount people earn is $0.00 because most people aren’t going to make any effort to work at all and expect money to fall out of the sky.” LOL.
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Ralph Wilson, N.D. Washington DC