Comments on: FTC New Rule: Bloggers Must Disclose Compensation http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/ "Attorney Mike Young Focuses on Cyberlaw and Online Marketing" Mon, 15 Mar 2010 14:12:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Is This The End of Affiliate Marketing? | my Success Journal http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12507 Is This The End of Affiliate Marketing? | my Success Journal Sat, 23 Jan 2010 02:52:00 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12507 [...] to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than [...] [...] to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than [...]

]]> By: Is This The End of Affiliate Marketing? http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12453 Is This The End of Affiliate Marketing? Wed, 06 Jan 2010 21:51:37 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12453 [...] to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than [...] [...] to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than [...]

]]> By: Is This The End of Affiliate Marketing? :ChrisMelfi.com http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12210 Is This The End of Affiliate Marketing? :ChrisMelfi.com Mon, 12 Oct 2009 04:34:50 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12210 [...] to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than me. It’s obvious the FTC’s intent [...] [...] to the 1980 testimonial and endorsement rules. Some bloggers, copywriters, and marketers, even lawyers, have talked about this, sometimes a lot more eloquently than me. It’s obvious the FTC’s intent [...]

]]> By: FTC Publishes Final Guides Governing Endorsements, Testimonials http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12199 FTC Publishes Final Guides Governing Endorsements, Testimonials Thu, 08 Oct 2009 04:41:11 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12199 [...] Mike Young Internet Law and Business Blog: FTC New Rule: Bloggers Must Disclose Compensation [...] [...] Mike Young Internet Law and Business Blog: FTC New Rule: Bloggers Must Disclose Compensation [...]

]]> By: Mike Young http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12197 Mike Young Wed, 07 Oct 2009 22:02:03 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12197 Will be providing comprehensive analysis of this issue with recommendations early next week. Stay tuned. Best wishes, -Mike Will be providing comprehensive analysis of this issue with recommendations early next week. Stay tuned.

Best wishes,

-Mike

]]> By: Is This The End of Affiliate Marketing? | The Michel Fortin Blog http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12195 Is This The End of Affiliate Marketing? | The Michel Fortin Blog Wed, 07 Oct 2009 19:01:40 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12195 [...] and endorse­ment rules. Some top blog­gers, copy­writ­ers, and mar­keters, even lawyers, have talked about this, some­times a lot more elo­quently [...] [...] and endorse­ment rules. Some top blog­gers, copy­writ­ers, and mar­keters, even lawyers, have talked about this, some­times a lot more elo­quently [...]

]]> By: Jason Dinner http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12194 Jason Dinner Wed, 07 Oct 2009 14:53:57 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12194 Hey Mike, Where do you think is the best place to put the "i make money for telling you about this" disclaimer as well as the "the results shown on this page are extreme. most people won't make any money with this" disclaimer. Are you planning on updating your tos package you sell to comply with new FTC regulations if I decide I want to buy it from you? Thanks, Jason Hey Mike,

Where do you think is the best place to put the “i make money for telling you about this” disclaimer as well as the
“the results shown on this page are extreme. most people won’t make any money with this” disclaimer.

Are you planning on updating your tos package you sell to comply with new FTC regulations if I decide I want to buy it from you?

Thanks,
Jason

]]> By: Dave Stewart http://mikeyounglaw.com/wp/2009/10/05/ftc-bloggers-disclose-compensation/comment-page-1/#comment-12193 Dave Stewart Wed, 07 Oct 2009 13:51:47 +0000 http://mikeyounglaw.com/wp/?p=1018#comment-12193 Re: "Those who use cooked up testimonials are on notice that the FTC will not tolerate this nonsense in the future." It sounds like they are coming down on real testimonials too. If I really have customers who used my products and principles and earn a million dollars, what wording would you suggest I put near that testimonial to explicitely state that these results are not typical. Would you just suggest not using effective testimonials at all anymore? (Effective = testimonials with specific results.) Re: “Those who use cooked up testimonials are on notice that the FTC will not tolerate this nonsense in the future.”

It sounds like they are coming down on real testimonials too.

If I really have customers who used my products and principles and earn a million dollars, what wording would you suggest I put near that testimonial to explicitely state that these results are not typical.

Would you just suggest not using effective testimonials at all anymore? (Effective = testimonials with specific results.)

]]>