Your Affiliate Marketing And The New FTC Guidelines
On Friday, November 20th, I spoke to a group of Internet entrepreneurs about how to comply with the new FTC guidelines (effective December 1, 2009) when doing affiliate marketing online. This presentation covered both marketing as an affiliate and running an affiliate program.
This is the video of that presentation. Of course, consult your Internet lawyer if you have specific questions.
About the Author
With an advanced international law degree from Georgetown University and more than 15 years of real world legal experience, Attorney Mike Young is President of the Internet Ethics Council and creator of Website Legal Forms Generator software. He helps entrepreneurs protect and grow their businesses online.
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Thank you very much Mike for providing this. I always enjoy reading / watching your material.
Thanks again!
Glad you enjoy the Internet laws blog content, Stephen.
Best wishes,
-Mike
Mike,
The information you are sharing is so valuable. I am passing this on to those I know could benefit from this.
By the way, the video ended way too soon. I was wanting more. I am working on my 2010 plans and I will definitely need your counsel and services.
Thank you for sharing!
Thank you, Muriel, for your kind words. Looking forward to hearing your 2010 plans.
Best wishes,
-Mike
Michael, thank you for making this available to those of us who were not fortunate enough to be able to be there in person.
Vivien
Vivien,
Delighted to provide the content to you by video. That’s just one of the many reasons I love the Internet both as a lawyer and as a marketer.
Best wishes,
-Mike
Hi Mike,
What are your thoughts on affiliate marketers in posting on social network sites. Would it be your advice that if they speak about the company or product they get commission for, that they must disclose their relationship?
Also, in regards to testimonials, many relationship marketing or direct sales people get involved because of the product worked for them in some way. However, under these new rules…would you interpret it to mean that they cannot provide what works for them to anyone, unless it was a typical result? Wouldn’t this also make case studies absolete unless the result was typical?
thanks,
Mike
Mike,
I’m not going to provide legal advice (free or otherwise) on this blog.
Re: social networking sites. Read the FTC guidelines. If you find an exemption for social networking sites, be sure to post about it here. I didn’t see one.
Re: testimonials and case studies, I’ve provided the solution at http://legalformsgenerator.com/testimonialscasestudies.html
Best wishes,
-Mike