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Don’t Let the FTC Destroy Your Internet Business »

This can’t be said too often. Be honest when running your business.
Having sound business practices consistent with the Golden Rule may just keep you out of trouble with the U.S. Federal Trade Commission (FTC).
Why is this important? How much do you value your business and your freedom? Let’s look at some new examples of those [...]

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Internet Marketer to Pay $200,000 to FTC For Deceptive Advertising »

An online marketer settled FTC charges against it by agreeing to provide consumer-friendly disclosures and paying $200K to the U.S. Federal Trade Commission (FTC). In addition to allegedly violating the CAN-SPAM Act by sending spam e-mails, the company was accused of advertising free products that in fact required consumers to jump through a bunch of [...]

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Forced Continuity, Negative Word-of-Mouth Marketing, and the FTC »

There’s a reputable direct response marketing organization that has generated a firestorm of negative publicity with its forced continuity program. You can read more about the particular incident at the Copywriters Board and the Warrior Forum. Monthly billing under a forced continuity program was purportedly instituted without full disclosure of the programs existence to purchasers [...]

 
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