Internet Law and Business Blog

An online marketer settled FTC charges against it by agreeing to provide consumer-friendly disclosures and paying $200K to the U.S. Federal Trade Commission (FTC). In addition to allegedly violating the CAN-SPAM Act by sending spam e-mails, the company was accused of advertising free products that in fact required consumers to jump through a bunch of [...]

There’s a reputable direct response marketing organization that has generated a firestorm of negative publicity with its forced continuity program. You can read more about the particular incident at the Copywriters Board and the Warrior Forum. Monthly billing under a forced continuity program was purportedly instituted without full disclosure of the programs existence to purchasers [...]

 

 Forced Continuity Programs: Play Now | Play in Popup | Download

Based on what we’ve seen the U.S. Federal Trade Commission (FTC) do in recent years, here’s a few things you should be wary of while marketing your business on the Internet.
1. Increased anti-spam enforcement. The one-hit wonders in the info marketing crowd are starting to panic because price points have dropped. Packages that sold for [...]