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Michel Fortin Discusses How to Succeed in Business Online »

In his recent blog post, Disillusioned Copywriter Demands The Truth, Michel Fortin reveals fundamental truths about how to succeed in business both as a copywriter and online as an Internet marketer.
Fortin’s post is worth reading at least twice because you will miss some of it the first time through. I recommend reading it once, taking [...]

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Joint Ventures - Should You Use Them? »

A joint venture (JV) is a partnership formed by two or more persons or business entities (such as corporations or limited liability companies) for the purpose of completing a single project. JV partners share profits and losses and each partner has some control in how the project is accomplished.
Joint ventures benefit partners when each adds [...]

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Facing The Music At Starbucks »

Starbucks is launching its own music label and hopes to land Paul McCartney for its first album.
What lessons can be learned from this for your business?
First, it is a matter of distribution. McDonalds is one of the largest toy vendors in the world (via Happy Meals) because of the number of outlets that it has [...]

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