If you don’t really know how to market online without sending unsolicited commercial email (spam), you should invest your time in learning how to avoid breaking the law. It only takes a few complaints to the U.S. Federal Trade Commission (FTC) to land in hot water simply because you broke anti-spam laws (such as the [...]
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Based on what we’ve seen the U.S. Federal Trade Commission (FTC) do in recent years, here’s a few things you should be wary of while marketing your business on the Internet.
1. Increased anti-spam enforcement. The one-hit wonders in the info marketing crowd are starting to panic because price points have dropped. Packages that sold for [...]
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Jennifer Laycock provides an interesting take on NoFollow, blog spamming, paid text links, and the role of the Federal Trade Commission and Google. I do see the FTC taking a more active role against blog spammers, including the covert paid word-of-mouth campaigns one sees that are really no different than the e-mail spam that [...]
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