Internet Laws Blog

FTC New Compensation Disclosure Requirements: Free Internet Marketing Special Report

ftc-compensation-disclosure-special-reportThe Federal Trade Commission’s revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” is causing a stir in the Internet marketing community because most website owners and affiliate marketers simply don’t know how to interpret the guides.

Will it be the end of blogging and affiliate marketing as we know it?

What about testimonials, endorsements, earnings claims, and compensation?

What has changed?

How will these changes affect online marketing?

When do the new guidelines go into effect?

To clear up the confusion, you can download a free special report called How to Comply with the New FTC Compensation Disclosure Guidelines (PDF file). Written in easy-to-understand language, this report provides general practical knowledge about what to do to stay out of trouble with the FTC.

Although not a replacement for legal advice from your Internet lawyer, this guide is a better alternative to reading nonlawyers guess in forums as to what the FTC is actually doing and how it can affect your online business.

If you have friends who own Internet businesses, you can share the special report with them directly unedited, e-mail copies to your lists, or send friends and subscribers to this page so they can download the report for themselves.

Yes, the rules of the game have changed. But if you learn the new rules, you’ll be ahead of your competition that doesn’t.

To your success!

-Mike

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