Salty Droid: Internet Marketer, Lawyer, Menace, or Maven?
Who is Salty Droid?
Before answering that question, let’s address the conspiracy theories.
Q: Am I really Salty Droid?
A: No.
Q: Is “Salty Droid” a pseudonym for Ben Mack?
A: Although Ben Mack’s outing of Paulie Sabol did make him a prime candidate, and Ben likes to use multiple personalities online, he is not Salty Droid. If he stopped saying {bleep bloop}, he’d be even less suspicious.
Q: What about Frank Kern or Jason Moffatt?
A: Dude. No way.
Q: Is Salty Droid a law firm client?
A: No.
Q: Do I know who Salty Droid is?
A: Salty Droid appears to be who he claims to be. Read his bio.
With the amount of traffic that Salty Droid’s site is getting, there are a lot of readers in the Internet info product marketing arena. Whether you like or dislike the content, the site is raising awareness of ethical lapses in Internet marketing…and it is apparently being done without monetizing the site or for publicity. Speaking of publicity, the following quote comes to mind:
“Publicity is justly commended as a remedy for social and industrial diseases.
Sunlight is said to be the best of disinfectants;
electric light the most efficient policeman.”
- Justice Louis Brandeis
Internet Marketer: How Will You Exit Your Business?
Ask the typical Internet entrepreneur when he plans to leave his company and you’ll get a blank stare, “I don’t know,” or a joke about leaving in a pine box. That’s a sure sign of working inside a business as a technician instead of on it.
If you didn’t plan your exit strategy when you started your business, now is an excellent time to do so because how you will work (not how hard you will work) will be determined by the end game.
Do you want to work until you drop dead? Think your business will last that long? If so, who will inherit or buy it at that time? Do you have a business succession plan in place?
Want to sell your business in 3-5 years and find something else to do with your time? For how much money? Semi-retire? Start a new online venture? What will it take for you to get to that point?
What about growing your business to the point that you take it public? When would you like to do that? Who will you need to bring on board your company to make that happen?
If you don’t know your end game, you’re unlikely to score. It’s like running around in circles at the 50-yard line carrying the football…very hard to make a touchdown that way.
