FTC Site Compliance Scams: Don’t Lose Your Internet Business
Yes, many Internet marketers should be scared about the way they do business now because the U.S. Federal Trade Commission (FTC) has new guidelines going into effect on December 1st concerning endorsements and testimonials. There are even some online marketers going into retirement or moving their businesses offshore hoping to escape the FTC’s wrath.
If you’re doing nothing in response to the FTC new guidelines, you could be hurting your business. However, if you do the wrong thing, you could do even more damage.
Unfortunately, there are scams being created to capitalize on that fear. If you fall for one of these scams, you could actually put your business in more danger with the FTC, other government agencies, and even consumer attorneys looking to sue you. To help you avoid the scare tactics and false promises used by these scammers, I’ve created a free special report “How to Avoid December 1st Scams and Save Your Internet Business in the Process” (PDF file) that you can download here.
Read the report and arm yourself with the information inside it.
FTC New Compensation Disclosure Requirements: Free Internet Marketing Special Report
The Federal Trade Commission’s revised “Guides Concerning the Use of Endorsements and Testimonials in Advertising” is causing a stir in the Internet marketing community because most website owners and affiliate marketers simply don’t know how to interpret the guides.
Will it be the end of blogging and affiliate marketing as we know it?
What about testimonials, endorsements, earnings claims, and compensation?
What has changed?
How will these changes affect online marketing?
When do the new guidelines go into effect?
To clear up the confusion, you can download a free special report called How to Comply with the New FTC Compensation Disclosure Guidelines (PDF file). Written in easy-to-understand language, this report provides general practical knowledge about what to do to stay out of trouble with the FTC.
Although not a replacement for legal advice from your Internet lawyer, this guide is a better alternative to reading nonlawyers guess in forums as to what the FTC is actually doing and how it can affect your online business.
If you have friends who own Internet businesses, you can share the special report with them directly unedited, e-mail copies to your lists, or send friends and subscribers to this page so they can download the report for themselves.
Yes, the rules of the game have changed. But if you learn the new rules, you’ll be ahead of your competition that doesn’t.
To your success!
-Mike
