Privacy Policy 101: What Every Website Owner Should Know

Privacy, Tracking, and Opting Out

data tracking and online privacyHow do you handle do-not-track requests? Interest-based advertising from ads served on your site by third parties? Remarketing tags/pixels and tracking cookies?

What about opting out from such tracking and interest-based advertising? Will you provide visitors with options to do so within the policy itself by following simple instructions?

Site Log-in Information

If your site permits visitors or customers to log in for access to parts of the site restricted from the general public, how are user names and passwords to be handled? Who is responsible under you policy for protecting the privacy of this information?

Can more than one person use the same log-in credentials to access your site? If not, have you told visitors this in your privacy policy and terms of use?

Privacy and Email Marketing

privacy rights and email marketingIf a visitor can opt into an email list you have via your website, you should explain the privacy rights related to use of their email address.

Will you self-host the list or use a reputable third party autoresponder service?

Are you using co-registration? Co-reg means a visitor providing an email address is opting into multiple lists, and often these lists owned by more than just the website owner. This is particularly common in joint ventures and in lead generation (lead gen) marketing.

Will a visitor be required to confirm his subscription to the list or is simply entering an email address enough to join it? How can a subscriber unsubscribe from the list?

Related Article: How to Avoid Spamming with Your Emails

What if a visitor posts his email address on your site (e.g. in blog comments)? How should that email be treated by other site users? Should the information be protected? Is there a reasonable expectation of privacy? Or can others who see it email the person directly?

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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