Internet marketing client service just hit a new low. Faster than Al Gore III in a Toyota Prius, aspiring Web marketers have ditched “The Secret” and adopted Tim Ferriss’ 4-hour work weeks as the key to online success. Unfortunately, with the same lack of class as a Paris Hilton video, these marketers have adopted Ferriss’ tactics without considering the negative effects on their businesses.
For example, I’m now routinely receiving e-mails that are copied verbatim from Ferris’ book explaining how “Due to a high workload, I am currently checking and responding to e-mail twice daily at…” Now, this might be a good idea for some entrepreneurs. But even for those who should use it, have a little creativity. It is slapping clients in the face by sending out Ferriss’ e-mail word-for-word. Customers are not illiterate and they don’t like being lied to. Let’s face it. The “high workload” excuse is bullsh#t for most online marketers…Playing XBox or PS3 isn’t a high workload.
Yes. It is okay not to stay wired 24/7 to e-mail. But be realistic. Evaluate what works. And remember, Ferriss has 4-hour workweeks now after making it…not while climbing the ladder of success. And even when you reach the top rung, will you be content doing what got you there only 4 hours a week?