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4 Hour Workweek Frauds – Timothy Ferriss Wannabes

Internet marketing client service just hit a new low. Faster than Al Gore III in a Toyota Prius, aspiring Web marketers have ditched “The Secret” and adopted Tim Ferriss’ 4-hour work weeks as the key to online success. Unfortunately, with the same lack of class as a Paris Hilton video, these marketers have adopted Ferriss’ tactics without considering the negative effects on their businesses.
For example, I’m now routinely receiving e-mails that are copied verbatim from Ferris’ book explaining how “Due to a high workload, I am currently checking and responding to e-mail twice daily at…” Now, this might be a good idea for some entrepreneurs. But even for those who should use it, have a little creativity. It is slapping clients in the face by sending out Ferriss’ e-mail word-for-word. Customers are not illiterate and they don’t like being lied to. Let’s face it. The “high workload” excuse is bullsh#t for most online marketers…Playing XBox or PS3 isn’t a high workload.

Yes. It is okay not to stay wired 24/7 to e-mail. But be realistic. Evaluate what works. And remember, Ferriss has 4-hour workweeks now after making it…not while climbing the ladder of success. And even when you reach the top rung, will you be content doing what got you there only 4 hours a week?

Mike Young, Esq.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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