Author: George H. Ross
Reason to Read:
Learn from billionaire Donald Trump’s attorney George Ross how to negotiate the best deals possible for your Internet business. Although Ross’ experience as Trump’s negotiator focused on real estate deals, the strategies and tactics in this book are transferable to ecommerce. Whether you’re buying an Internet company, negotiating ad CPM rates, or contracting with freelancers, what you’ll learn in this book will save you a fortune.
“The existence of a form or contract makes it the ‘official’ version – even when there isn’t any such thing. Preparing any document in a negotiation gives you a great psychological edge because it is more difficult for the other side to propose a change once the form exists.”