Title: 80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More
Author: Perry Marshall
Reason to Read:
If you’re looking for good books for website owners, this one shows you how to apply the 80-20 Rule (a.k.a. the Pareto Principle) to your marketing and advertising in order to effectively grow your company online by focusing on the vital few rather than increasing your effort. In other words, by applying what Perry Marshall teaches in this book, you’ll increase the return on investment (ROI) for your time, money, and energy expended.
“80/20 applies to almost everything in business that you can count. Almost every frustration you have in sales has something to do with ignoring 80/20.”