Author: Maria Veloso
Reason to Read:
In this third edition of the book, the author reveals what it takes for business owners to convert website visitors into sales. This is not simply a rehash of the prior two editions. Veloso stays current with Internet marketing trends, identifying what works with online sales copy now. Whether you’re a professional copywriter or a do-it-yourself business owner with an ecommerce website, this book is a must-have addition to your library of resources.
Just remember not to lie or mislead with your web copy. In addition to being effective at conversions, you also want to obey applicable Internet laws and regulations so that you can avoid expensive lawsuits.
Key Quote:
“Words are the true currency of the web. The single most important ingredient in a commercial website is web copy. Words make the sale, and no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated e-commerce infrastructure could ever compare to the selling ability of compelling web copy.”
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