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Books for Website Owners – June 25, 2015

By June 25, 2015May 5th, 2016Internet Lawyer

Title: Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

Author: Maria Veloso

Reason to Read:

In this third edition of the book, the author reveals what it takes for business owners to convert website visitors into sales. This is not simply a rehash of the prior two editions. Veloso stays current with Internet marketing trends, identifying what works with online sales copy now. Whether you’re a professional copywriter or a do-it-yourself business owner with an ecommerce website, this book is a must-have addition to your library of resources.

Just remember not to lie or mislead with your web copy. In addition to being effective at conversions, you also want to obey applicable Internet laws and regulations so that you can avoid expensive lawsuits.

Key Quote:

“Words are the true currency of the web. The single most important ingredient in a commercial website is web copy. Words make the sale, and no amount of cool graphics, interactive bells and whistles, cutting-edge design, or sophisticated e-commerce infrastructure could ever compare to the selling ability of compelling web copy.”

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Mike Young, Esq.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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