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Can You Use Your Gym Members In Marketing?

texas gym member photo example for marketing

When you’re marketing your gym, is it okay to use photos or videos of your gym members to do so?

Generally, you’ll want your gym members (and your guests) to sign a media release that lets you use them in your marketing…whether it’s paid ads, social media posts (e.g., Facebook), or YouTube videos.

Otherwise, you could be subject to a shakedown demand for money to compensate for use without permission.

What about kids?

You’ll want a parent or legal guardian to sign a media release on behalf of the child.

Note that the media release is separate from the liability waiver and gym membership agreement you’ll be having signed. Each document serves its own purpose and it endangers enforceability to try to combine them into one document.

If you need help with a media release or other gym document, you may want to schedule a phone consultation with Business Contracts Lawyer Mike Young.

Mike Young, Esq.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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