Over at CNET News, cheapskate Rick Broida rants Why does this e-book cost $14?!
Please don’t tell Rick about ClickBank.com. He’ll have a stroke when he sees ebooks that sell for $47 bucks and more. Of course, Broida can be forgiven for misunderstanding product pricing because he confesses…
I’m no businessman (English major, natch)
However, there’s a big lesson here for info product marketers. Try to make your digital product look too professional and vanilla (like the slick cover on a professionally published dead tree book), and your prospective client has been pre-conditioned to compare your product’s pricing to what would be paid for a paperback novel on Amazon. You’ll be lucky to get 20 bucks for it.
If your product delivers hundreds or thousands of dollars in value to the client, there’s absolutely no reason to price it for $2.99 like it was a bodice-ripping romance novel that can be downloaded on a Kindle. Let the market decide the value through split-testing but don’t be afraid to charge more for your product if the value delivered to the client justifies it.