Client Andy Bourland has been weighing the pros and cons of Facebook as a marketing tool. Copywriting guru Michel Fortin has just concluded that the social networking site is not a viable marketing tool for his businesses.
My take is that, like MySpace, it is an absolute waste of time for most Internet marketers unless you’re willing to outsource the marketing to a virtual assistant who will work for a fraction of what an hour of your time is worth.
Are there social networking success stories? Absolutely. In fact, I met with Marc Freedman last Friday. He’s done very well with LinkedIn. Steve Iser, who I met when speaking at JVAlertLive in June, has done great things with MySpace. Yet they are both exceptions to the rule.
If you’re playing the odds, expect a higher rate of return on your personal time, energy, and money spent on marketing. Outsource the social networking.