A U.S. Federal Trade Commission (FTC) staff opinion issued on December 11, 2006 restricts the ability of online marketers to promote products to consumers without disclosing the relationship with the products vendors. To read more about the Federal Trade Commission opinion, check out my latest legal column at the Copywriters Blog.
Update: Effective December 1, 2009, the Federal Trade Commission issued new guidelines covering endorsements and testimonials. Click the following link to get a copy of my free special report “How to Comply With the New Federal Trade Commission Compensation Disclosure Guidelines” (PDF file).
