Here’s a perfect example of what it takes to become a U.S. Federal Trade Commission (FTC) poster child. Violations included spam (CAN-SPAM Act), falsely telling consumers that transactions were encrypted, and making false claims about the products.
You’re smart enough to not send unsolicited commercial e-mail and ethical enough not to misrepresent your products…but the lesson to learn from this one is to make sure that if you say online purchases are encrypted that they actually are protected. Don’t assume. Verify.