As an experienced Internet business lawyer and entrepreneur, I wanted to give you a few ideas on how to build your company during the next 12 months.
In the coming weeks, I’ll share 7 powerful strategies you can use without adding a bunch of staff and overhead. For your convenience, I’ve arranged them in order from the smallest time commitment to the largest.
Let’s get started with the first one…
Strategy #1 – Sampling
Whether it’s freemium gaming, a complimentary checklist/special report, or a trial or “lite” version of a software app, human nature shows that samples are an easy way to remove the barrier to doing business with you.
Are there freebie seekers who will never buy what you have to offer after getting a sample? Of course.
However, if you’re targeting the right market with your samples, some of those who taste what you offer will become clients.
It’s important to note that “samples” does not mean giving away the best of what you offer. When you give away your best, you devalue it in the eyes of your prospects.
Remember that the person who demands a “freebie” of the best product/service you offer is a leech who either has no plans of doing business with you or will be a high-maintenance low-value client (pain in the butt).
Be sure to use the right legalese from your Internet lawyer to protect your sample. Although sampling is a great way to attract new clients, you may not want someone taking your sample and selling it to others.
Next week, I’ll share with you the second strategy to grow your business online this year. Stay tuned.