Google is testing a new tracking method for interest-based advertising in its Chrome Browser. It’s known as Federated Learning of Cohorts (FLoC).
If you own a website, it’s important that your site’s privacy policy accurately reflect how visitors are tracked and the type of data being collected…even if you’re not the one doing the collecting.
So, it’s a good idea to update your privacy policy to acknowledge visitors to your site using the Google Chrome Browser may be tracked using FLoC.
You may also want to let visitors know how they can disable FLoC tracking in their Chrome Browser. Most won’t but it’s a visitor-friendly feature that will be appreciated by those who are concerned about their personal privacy enough to read through your site’s privacy poicy.
And if you haven’t updated your privacy policy in a few years, chances are you’ll want an experienced Internet Business Lawyer to make other changes to your privacy policy to address important new laws and regulations.
