If you don’t really know how to market online without sending unsolicited commercial email (spam), you should invest your time in learning how to avoid breaking the law. It only takes a few complaints to the U.S. Federal Trade Commission (FTC) to land in hot water simply because you broke anti-spam laws (such as the CAN-SPAM Act).
Fortunately, there are reputable email autoresponder services that can help you do the right thing. In particular, I recommend Aweber because of the company’s commitment to obeying the law when sending business email. You can learn about email marketing the correct way by watching one of Aweber’s free live video seminars.
Please note that in addition to recommending Aweber to my clients, I’ve personally used them for my autoresponder needs for several years and have been extremely satisfied with the company. Watch the email marketing videos and learn what they’re doing right to prevent spam complaints against Internet businesses just like yours.