When Leonardo da Vinci painted the Mona Lisa, he took four years to do it. It took so long because the technique he used required up to 30 separate layers of paint in order to create a particular look with the illusion of depth…an old school version of 3D.
Mona Lisa marketers let perfection become the enemy of the good. In other words, they will spend so much time focusing on the trivial that they forget the big picture.
Yes, you should deliver quality products and services to your clients. But the key words are “deliver” and “quality” not “perfection.”
And if you think a perfect product or service is required, consider the fortunes made by Microsoft and Apple. Good enough is good enough. There’s always time to create a better version 2.0.
To your success!
-Mike the Website attorney
P.S. Be sure to check out the 40+ resources I recommend to help you online.