Internet Attorney: Federal Trade Commission and Fake Testimonials

In addition to the new Federal Trade Commission guidelines (effective Dec. 1, 2009) that limit what you can do with endorsements and testimonials, there have been a lot of questions to me as an Internet attorney about other government agencies that can pursue you for deceptive practices.

Here’s a link to an example of a company that the State of New York’s Attorney General pursued for posting fake testimonials online. The company settled last year by paying $300,000 in penalties and costs.

Not something you’d want to get caught doing.

Best wishes,

-Mike the Internet attorney

P.S. If you want to learn more about creating testimonials based on the new FTC guidelines, you’ll want to check out the special report I co-authored with case studies expert Karl Barndt.

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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