In addition to the new Federal Trade Commission guidelines (effective Dec. 1, 2009) that limit what you can do with endorsements and testimonials, there have been a lot of questions to me as an Internet attorney about other government agencies that can pursue you for deceptive practices.
Here’s a link to an example of a company that the State of New York’s Attorney General pursued for posting fake testimonials online. The company settled last year by paying $300,000 in penalties and costs.
Not something you’d want to get caught doing.
-Mike the Internet attorney
P.S. If you want to learn more about creating testimonials based on the new FTC guidelines, you’ll want to check out the special report I co-authored with case studies expert Karl Barndt.