If you’ve retained a copywriter to create sales copy for your business, chances are you’re missing a key piece of the puzzle. No matter how skilled your copywriter is, chances are he’s not a marketing legal professional who understands the dangers of advertising that sells yet also generates lawsuits and government investigations.
Whether you’re marketing online or offline, you want to comply with applicable laws and regulations so that your profits aren’t taken away because of legal claims.
That’s where an experienced marketing lawyer comes in. For a fraction of the cost of just one lawsuit, he can perform a compliance review that identifies what needs to be changed so you’re not risking everything because of your marketing materials.
And, it’s important to retain an attorney who understands copywriting so that the recommended changes can actually improve your sales copy so that it increases conversions.
Now if you need help getting your draft or existing sales copy fixed, it’s probably time to set up a phone consultation with Business Marketing Lawyer Mike Young.
