Boston residents panicked after nine blinking electronic devices were discovered near bridges. It was a stupid marketing campaign for a television show on Cartoon Network. The company should pay for law enforcement expenses associated with this fiasco…at a minimum. The executives who signed off on the campaign should be fired.Â
This is similar to a promotional stunt for the movie Mission Impossible III last April. Newspaper racks in the Los Angeles area were fitted with red boxes and wires that resembled bombs.
Hollywood forgets 9/11. The public hasn’t. Don’t risk your business’ reputation playing cute with terrorism.