I spoke last month at Eric Louviere’s MemberSnap event in Austin. It was easy to see who really ‘gets it’ when it comes to online marketing. As Eric pointed out, if you’ve got a good product or service you’re selling online, if you’re not making as much as you want, it pretty much boils down to traffic and conversion.
1. Increase the traffic to your offer.
2. Boost the conversion rates.
Instead of doing this, most online marketers focus on the latest get-rich-quick or black hat method of gaming the system for a fast buck. Jacks-of-all-trades instead of mastering one.
I’ve yet to meet a long-term successful marketer who has mastered everything necessary to run an online business. Focus on your core strengths and outsource everything else instead of trying to (poorly) reinvent the wheel.
Good at product creation but lousy at web design? Do the former and outsource the latter. It is insanity to devote your time to designing sites when your skills lie elsewhere. Hate client service but love setting up profitable pay-per-click (PPC) campaigns? Why do both? Spend that time on PPC and get some people-friendly independent contractors to handle your client service.