Second Life is being used with mixed degrees of success for marketing by both big box retailers and small entrepreneurs. In the latter category, is the creator of a “virtual bed.” There’s now an infringement lawsuit based on the bed being stolen. We’re talking about the theft of a “bed” that exists only in a fantasy world.
How does this apply to you? Just a reminder that finding something you like on the Web (such as a photo, banner, or audio), doesn’t mean that you’ve got the legal right to use it simply because you can right-click and save a copy to your hard drive.
Something else to consider. There are now college courses being taught in Second Life, that is, the students are meeting up in the virtual world as part of their classes. If you’re targeting this demographic with your products or services, that’s something to consider.