Is It Possible To Spam Email Customers?

Spam Email CustomersAn online music service has been accused of spamming existing customers. And the upset customers are demanding subscription refunds because of it. Some are threatening to sue.

Which raises the issue – is it possible to spam email existing customers?

Answer: Yes.

Here’s why…

Email spam is “unsolicited commercial email.”

email marketing legal guide rulesSome marketers believe buying means a customer agrees to forever receive new offers.

But that’s not true.

Of course, the law varies based upon where the customer receiving the email lives.

Yet there’s a time limit on how long you can send marketing emails post-purchase to a customer. After that, it becomes illegal spam if there’s no express consent.

This is one of the many email marketing mistakes (and how to avoid them) Internet Lawyer Mike Young covers in his new Quick Legal Guide
Email Marketing – How To Protect Your Business When Selling By Email.”

Author Mike Young, Esq.

Mike Young has been practicing business and technology law since 1994 and is an angel investor in startups. He's been an entrepreneur since 1988. To get legal help from Attorney Young, click here now or call 214-546-4247 to schedule a phone consultation.

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