An online music service has been accused of spamming existing customers. And the upset customers are demanding subscription refunds because of it. Some are threatening to sue.
Which raises the issue – is it possible to spam email existing customers?
Email spam is “unsolicited commercial email.”
Some marketers believe buying means a customer agrees to forever receive new offers.
But that’s not true.
Of course, the law varies based upon where the customer receiving the email lives.
Yet there’s a time limit on how long you can send marketing emails post-purchase to a customer. After that, it becomes illegal spam if there’s no express consent.
This is one of the many email marketing mistakes (and how to avoid them) Internet Lawyer Mike Young covers in his new Quick Legal Guide
“Email Marketing – How To Protect Your Business When Selling By Email.”